Application of Artificial Intelligence in Marketing: A Conceptual Study

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Mohammad Sirajuddin
P Jagannadharao


Lately, man-made brainpower (AI) has turned into an arising pattern in various fields: science, business, medication, car and instruction. Simulated intelligence has likewise arrived at showcasing. The point of paper is to explore how profoundly artificial intelligence is applied in advertising and what suggestions there are showcasing specialists. Creators expressed two exploration questions - which spaces of artificial intelligence are utilized in advertising and what suggestions artificial intelligence conveys for showcasing chiefs. To address those inquiries, the creators directed exploration on optional information with artificial intelligence models utilized for promoting reason. The investigation of accumulated models shows that artificial intelligence is broadly brought into the advertising field; however the applications are at the functional level. This might be the impact of cautious execution of the new innovation, still at the degree of exploring different avenues regarding it. The vulnerability of the result of artificial intelligence execution might influence the alert in incorporating these advancements too. Assembled models demonstrated that artificial intelligence impacts all parts of promoting blend affecting both purchaser esteem conveyance just as the advertising association and the board. The paper conveys suggestions for business, particularly thoughts regarding carrying out AI into promoting, planning advancements and the thoughts on the most proficient method to consolidate new abilities into advertising group needed innovation.

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Sirajuddin, M. ., & Jagannadharao , P. . (2020). Application of Artificial Intelligence in Marketing: A Conceptual Study. Helix - The Scientific Explorer | Peer Reviewed Bimonthly International Journal, 10(6), 1-10. Retrieved from