MaaS: Opportunities for Improving Mobility Services

Abstract

Mobility as a Service, referred to as ‘MaaS’, represents the opportunity for all available public and private
transport services to be integrated and bundled into a platform directly accessible by the individual travellers
through their mobile devices, enabling door-to- door journey, with clear options on travel time, transport modes,
and price, and centralising journey information, journey planning, service reservation, and payment. This
concept is challenging the conventional transport landscape with potential new players set to take a key
customer-facing role going forward as MaaS operators, and existing roles and business models required to
adapt. The development of MaaS in Indian Sub-Continent will likely be shaped by market opportunities. For
implementing MaaS in Indian cities, it will require strong public-sector leadership to develop integrated
mobility strategy, understand and support the new business models that MaaS implies, and assess and manage
the impacts on existing services and legislation, including existing and planned public transport infrastructure
and services.